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"Free the Creative" brand relaunch campaign
iStock by Getty Images
In 2013, Getty Images released a campaign to promote
its brand relaunch of crowd-sourced royalty free stock image tool, iStock. The ‘Free the Creative' campaign, which uses the positioning ‘for creatives, by creatives,’ to help creatives deliver great work with time and budget limitations of today's modern workplace.
Client /
iStock by Getty Images
Role /
Art Director
Agency /
Weber Shandwick
Year /
2013
​
Deliverables /
Infographic
Advertisement Banners
​
Award Winner /
2014 PR Week
Global Award Winner
Product Brand Development Campaign of the Year
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